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The Meaning of ROI What does ROI mean? It's short for Return on Investment. It seems to be a continuous conversation today, but why is it so important to marketing? Measuring a company’s ROI is not very easy. Measuring it depends on what your brands' goals are,...

Communication and Social Media Platform Security Today, there are many concerns around the security of our digital communication. The majority of people possess multiple connected devices, such as tablets, smartphones, laptops, and desktops. Additionally, they have many different social media platforms. These can include Vine, Facebook, Twitter, Snapchat,...

What is it? Content Marketing is used on a regular basis around the world. It is any type of marketing that works to gain or retain a customer base. Predominately, it is focused on reaching your audience via social media. Originally, this was seen as a fad, but now...

Business and relationships come with their highs and lows. Like most couples, there are things that eventually end up being taken for granted. You may have heard the phrase "the honeymoon phase has ended". Well, that can be true in both cases.The same similarity applies...

Facebook is a massive resource for businesses due to the billions of people that log in daily. The potential marketing value is high, but how can do you maximize it? Keep in mind that Facebook’s business pages are to be treated differently than personal profiles. There is plenty of...

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