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An effective presence on social media requires a multitude of different elements. A key element to a successful social media campaign that often gets overlooked is personality. All too often the approach that many companies take on social media gives the impression of a cold-faced business and lacks a...

If you are in the business of creating content then you know the pain of spending hours to find and develop just the right piece to share with your audience, only to watch it fade away on a constantly updating timeline. Sure, you share the content across...