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Facebook has been the leading platform for social media marketing for years. However, remaining just a social media platform is not Facebook's only goal. Their future projections include further development in three key technological areas: virtual reality, connectivity, and artificial intelligence. While these three areas are at the top...

An effective presence on social media requires a multitude of different elements. A key element to a successful social media campaign that often gets overlooked is personality. All too often the approach that many companies take on social media gives the impression of a cold-faced business and lacks a...

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