Online Marketing Plan

It has been just over a year since the launch of Facebook Live, yet a large number of businesses are still not making use of the live streaming tool as part of their online marketing plan. However, with statistics showing that live video content gets three times...

Thousands of businesses all over the world use email marketing as an integral part of their online marketing plan. Businesses of all sizes across all industries can take advantage of all that email marketing has to offer, but for the uninitiated, it may not be clear why. ...

What does it mean to create authentic online marketing? So often I see people, brands, and companies with "lost identities" online.They just blend in with the masses. Trying like crazy to keep up with the flurry of online things that need to be "checked off the...

Are you using Snapchat as a part of your marketing strategy? Could your Snapchat game use some sprucing up? First things first - If you’re not familiar with Snapchat’s marketing benefits, check out this helpful infographic to better understand how Snapchat can play a role in your...

We've all been there, you're scrolling a newsfeed, find an interesting link, but when you click through you're bombarded with ads that overtake your screen. These ads are referred to as "interstitial ads", and their initial goal was to be an ad that popped up during a...

So, we all know that content is crucial to achieving internet optimization. The right content, presented in the right medium, on the right platform are all crucial elements to your online marketing efforts. New social media platforms are continually creating new opportunities and methods to reach your...

An effective presence on social media requires a multitude of different elements. A key element to a successful social media campaign that often gets overlooked is personality. All too often the approach that many companies take on social media gives the impression of a cold-faced business and lacks a...