Online Marketing Plan

Any internet strategy consultant will tell you: video content is an important part of online marketing. However, when you spend time, money and effort producing videos that are not getting any views, it can soon become incredibly frustrating. If you have scripted, filmed and edited a video...

Search Engine Optimization and content marketing are two areas of internet marketing that tend to overlap. It can get a little confusing trying to separate the two. One of the most commonly asked questions regarding this is who should be responsible for optimizing content – the writer...

Does your internet strategy include remarketing? If not, then you could be missing out on potential sales from previous website visitors. With the help of custom Facebook audiences, you can tailor your Facebook ads to those rapidly cooling leads and turn them into customers.What is Remarketing?Remarketing is...

It has been just over a year since the launch of Facebook Live, yet a large number of businesses are still not making use of the live streaming tool as part of their online marketing plan. However, with statistics showing that live video content gets three times...

Thousands of businesses all over the world use email marketing as an integral part of their online marketing plan. Businesses of all sizes across all industries can take advantage of all that email marketing has to offer, but for the uninitiated, it may not be clear why. ...

What does it mean to create authentic online marketing? So often I see people, brands, and companies with "lost identities" online.They just blend in with the masses. Trying like crazy to keep up with the flurry of online things that need to be "checked off the...