Are You Prioritizing Personalization in Your Online Marketing?
Did you know? 80% of consumers say that they will be more likely to engage with a brand if they receive personalized marketing. That means you could be missing out if you are not making the effort to create personalized content for the different segments within your audience. For example, you could send new subscribers a different email than you would send to existing customers who haven't ordered recently. Or you could customize your content for retail customers versus your wholesale clients.