Author: Ingrid

The internet has become a sea of digital clutter. It is harder now than ever before to stand out and get your message heard. The key to a successful internet marketing strategy is achieving credibility with your audience. Position your brand as an industry expert and make...

Search Engine Optimization is a fluid concept. What worked a few years, or even a few months ago may no longer be worth pursuing. Because of this, your internet marketing strategy is continually evolving. However, it seems to be that there are a few SEO tactics that...

Every business owner knows that getting their business noticed online is essential in today's internet driven society. Search Engine Optimization – or SEO – is a crucial part of making that happen. However, it is a complex process that is continuously evolving, and for most...

If there is one thing that holds true in internet marketing no matter how much it evolves it is that a brand’s audience is king! After all, you can have the best content in the world or the most captivating message, but if nobody gets to hear...

Content marketing is an integral part of any online marketing plan, and it is also one of the most challenging. Many business owners think writing fresh new content about their product will be easy – after all, who knows your business better than you? However, in...

Facebook has a huge role to play in social media marketing, so it is essential that marketers stay on top of changes to the platform. The algorithms are constantly shifting, but significant changes to the platform happen less frequently. However, a dramatic new update has been...

It’s likely that you have already heard how important video marketing is for internet strategy. Every brand needs to be incorporating it into their marketing plan. Video content performs better than any other content across all social platforms. Here are a few statistics that will drive home just...

No matter what type of product or service a consumer is looking for, they will usually start in the same place – a Google search. That is why such a huge part of online marketing has become focused on optimizing content for search engines and Google in...

The internet is growing constantly. With almost 2 billion websites currently online it is more important than ever before for brands to have a flawless internet presence. One thing that many entrepreneurs seem to forget is managing their online reputation. This should be a key...

Being in the online industry for over 12 years has truly been a "ride"! If you're in it for the love of the game, or as I like to say "for the love of online" then it becomes the ultimate ride! The ever-evolving user trends dictate and proclaimeth...