Author: Ingrid

Facebook has a huge role to play in social media marketing, so it is essential that marketers stay on top of changes to the platform. The algorithms are constantly shifting, but significant changes to the platform happen less frequently. However, a dramatic new update has been...

It’s likely that you have already heard how important video marketing is for internet strategy. Every brand needs to be incorporating it into their marketing plan. Video content performs better than any other content across all social platforms. Here are a few statistics that will drive home just...

No matter what type of product or service a consumer is looking for, they will usually start in the same place – a Google search. That is why such a huge part of online marketing has become focused on optimizing content for search engines and Google in...

The internet is growing constantly. With almost 2 billion websites currently online it is more important than ever before for brands to have a flawless internet presence. One thing that many entrepreneurs seem to forget is managing their online reputation. This should be a key...

Being in the online industry for over 12 years has truly been a "ride"! If you're in it for the love of the game, or as I like to say "for the love of online" then it becomes the ultimate ride! The ever-evolving user trends dictate and proclaimeth...

Everyone knows that content marketing is essential for anyone who wants to succeed online. However, coming up with fresh, relevant content on a continual basis can be challenging. That’s why it is important to get the most from your content by recycling, repurposing and reposting wherever possible. Let’s...

Words matter. In fact, they matter a lot more than many people think. Choosing the correct words for social media posts and other marketing copy can mean the difference between securing those all-important conversions or losing them. Content marketing is a crucial part of any internet marketing...

Following the recent upgrades to the LinkedIn Campaign Manager, now is the perfect time to optimize your LinkedIn campaign! The new campaign manager is more streamlined making objective-based ads easier to work with on the platform. Paid advertising is an integral part of any successful online...