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If you want to succeed in today’s marketplace, having a digital marketing strategy is essential, but what exactly does that mean? In short, you need to develop a game plan to create a flawless online presence for your brand. Not only does your digital marketing strategy have...

The internet is a sea of information, and Google Search is an essential tool in navigating it. Whether they are looking for visual, text-based, or even audio information, Google Search is the first port of call for most internet users. It can also help to...

For some time now, internet marketing consultants and the like have been talking about how we are living in a digital age. That statement has probably never been more accurate with the growing popularity of increasingly intelligent and more advanced ‘home assistant’ devices allowing us...

It is no secret that video marketing is incredibly important in today’s digital landscape. This has led to a growing number of advertisers willing to spend their marketing budget on programmatic video. With this in mind, let’s take a look at some of the best...

With over 610 million users and membership continually growing, LinkedIn is the world's largest business-oriented social media site. However, it is one that is often overlooked when it comes to social media marketing strategies. Are you doing everything you can to utilize your LinkedIn profile fully? Let's...

One of the greatest things about technology is the way it is enhancing the lives of our children both in and out of the classroom. As we get ready for school to start for the new term, educators everywhere are planning new ways to help...

At this year’s F8 Conference, the main focus seemed to be on upcoming improvements planned for Facebook messenger. Many of these features have a marketing focus making them essential to your online marketing strategy. Let’s take a closer look at these changes and how you can make...

Email marketing can be a powerful tool in your arsenal, but only if it is handled appropriately. If you are not getting the results you hope for from your email marketing campaign, then it could be time to make some changes to build a more powerful email strategy. Let's...

When you think about ways to improve your conversion rates, your attention is likely focused on the website visitors who leave your website without making a purchase or joining your mailing list. However, if you switch up your thinking and start tailoring your internet marketing...