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Being in the online industry for over 12 years has truly been a "ride"! If you're in it for the love of the game, or as I like to say "for the love of online" then it becomes the ultimate ride! The ever-evolving user trends dictate and proclaimeth...

Everyone knows that content marketing is essential for anyone who wants to succeed online. However, coming up with fresh, relevant content on a continual basis can be challenging. That’s why it is important to get the most from your content by recycling, repurposing and reposting wherever possible. Let’s...

Words matter. In fact, they matter a lot more than many people think. Choosing the correct words for social media posts and other marketing copy can mean the difference between securing those all-important conversions or losing them. Content marketing is a crucial part of any internet marketing...

Following the recent upgrades to the LinkedIn Campaign Manager, now is the perfect time to optimize your LinkedIn campaign! The new campaign manager is more streamlined making objective-based ads easier to work with on the platform. Paid advertising is an integral part of any successful online...

  [caption id="attachment_18928" align="alignright" width="500"] SONY DSC[/caption] With the world of online becoming over saturated and misunderstood I find often times people and entities are publishing content just because "something must be published!". Writing content just for the purpose of putting "something" out there is a huge...