Content marketing is an essential part of any internet marketing strategy, it is how your message will be shared with potential customers. Truth and authenticity is the only way to build brand credibility, so the message your content marketing sends out needs to be true to...
It's no secret that visual content is one of the most engaging ways to reach out to your audience as part of a well developed online marketing plan. In recent years one of the breakout forms of visual content has been VR. Never before have we been...
Social Media Marketing is great for raising brand awareness, but only when it is used in a way that makes you stand out. It is so easy to slip into the trap of becoming robotic and boring. Consumers want to feel like they are engaging...
[caption id="attachment_18928" align="alignright" width="500"] SONY DSC[/caption] With the world of online becoming over saturated and misunderstood I find often times people and entities are publishing content just because "something must be published!". Writing content just for the purpose of putting "something" out there is a huge...
Have you noticed a drastic reduction in the visibility of your Instagram account? It could be that you have received a shadowban which needless to say is going to hinder your online marketing efforts. Let’s take a closer look at what an Instagram shadowban actually is and...
Unless you have been living under a rock, you will already have noticed the dominant trend that has been emerging in social media marketing lately. We are, of course, talking about social media stories. Instagram, Snapchat, and Facebook have all been putting a lot of focus on...
Nothing grabs the attention of your readers like great content! When looking to create a powerful online marketing plan, one of the most critical factors is creating great content, and that means you need a talented copywriter. Great content compels the reader, or listener, to...
If PPC advertising plays a role in your online marketing plan, then it is crucial to have a good understanding of Adwords Quality Score as it has a significant role to play in determining the cost, the effectiveness and also the overall success of any PPC...
As you should already be aware, video marketing and in particular social video are a huge part of creating a powerful online marketing plan. One way in which an increasing number of brands are maximizing the engagement that often comes with video marketing is by switching...
Video marketing is one of the best ways to secure engagement, but many brands are finding it difficult to get their video content noticed. One of the most common reasons for this is using a YouTube channel that has not been adequately optimized. When a channel...