If PPC advertising plays a role in your online marketing plan, then it is crucial to have a good understanding of Adwords Quality Score as it has a significant role to play in determining the cost, the effectiveness and also the overall success of any PPC...
As you should already be aware, video marketing and in particular social video are a huge part of creating a powerful online marketing plan. One way in which an increasing number of brands are maximizing the engagement that often comes with video marketing is by switching...
Video marketing is one of the best ways to secure engagement, but many brands are finding it difficult to get their video content noticed. One of the most common reasons for this is using a YouTube channel that has not been adequately optimized. When a channel...
When it comes to social media marketing, one of the most engaging types of content to share is video. If you can share live video, then that’s even better! Facebook Live enjoys three times as much engagement as any other type of social media marketing. Facebook gives...
The current year is quickly coming to a close. Countless people are looking forward to the end of 2017 and the beginning of 2018. Any quality internet strategy consultant is already looking into different strategies for their client’s inbound content marketing. One critical factor your internet strategy consultant needs...
Facebook is a crucial element of social media marketing, so it is vital for marketers to have a good grasp of the Facebook algorithm. However, when it changes so frequently, this is something that is easier said than done! That’s why we have rounded up all...
Have you started to utilize Instagram stories as part of a wider internet marketing strategy for your business? Or, are you like many other small business owners who just don’t know where to start? If so, then never fear – we are here to help you get...
We are now living in an increasingly digital age and no matter how hard some business owners may try to resist; the truth of the matter is that everyone needs to be online! The majority of the world’s population is now online in one form...
We all know a good internet marketing strategy requires a steady stream of fresh new content. However, there is a high possibility that you are directing people to blog content on your website which is out of date. Alternatively, there may be content there which...
If you are going to position yourself as a Google online leader, then one area where you need to be on top of is mobile optimization! Ten years ago, more or less everybody accessed the internet using a desktop computer, and 77% of users were viewing...