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A successful Instagram account can be a great addition to your flawless saturated internet presence, but it takes much more than just uploading attractive images. It is important to get other people to engage with your content to give it as much reach as possible. With...

Any internet strategy consultant will tell you: video content is an important part of online marketing. However, when you spend time, money and effort producing videos that are not getting any views, it can soon become incredibly frustrating. If you have scripted, filmed and edited a video...

Pinterest is one social media platform that some internet marketers are not using to its full potential. Even if you are not actively pinning your blog posts, you could be taking advantage of additional traffic by making them more ‘pinnable’ for other Pinterest users. Adding...

Did you know that around 8 billion videos are watched via Facebook every single day? Video content is becoming an increasingly important part of your saturated internet presence. It plays a huge role in social media marketing, and Facebook is weighing their algorithm in favor of...

Search Engine Optimization and content marketing are two areas of internet marketing that tend to overlap. It can get a little confusing trying to separate the two. One of the most commonly asked questions regarding this is who should be responsible for optimizing content – the writer...

Does your internet strategy include remarketing? If not, then you could be missing out on potential sales from previous website visitors. With the help of custom Facebook audiences, you can tailor your Facebook ads to those rapidly cooling leads and turn them into customers. What is Remarketing? Remarketing is...

If you are a location-based business, getting good reviews from customers can give your business an incredible boost. Word of mouth is a powerful part of online marketing. In fact, even non-location based businesses can benefit from positive reviews. In the past, review sites like Yelp...