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So, we all know that content is crucial to achieving internet optimization. The right content, presented in the right medium, on the right platform are all crucial elements to your online marketing efforts. New social media platforms are continually creating new opportunities and methods to reach your...

Facebook has been the leading platform for social media marketing for years. However, remaining just a social media platform is not Facebook's only goal. Their future projections include further development in three key technological areas: virtual reality, connectivity, and artificial intelligence. While these three areas are at the top...

An effective presence on social media requires a multitude of different elements. A key element to a successful social media campaign that often gets overlooked is personality. All too often the approach that many companies take on social media gives the impression of a cold-faced business and lacks a...

Do you remember when TiVo came out? It was the first time you could pause, rewind, and fast-forward live television. It was groundbreaking and caught on so quickly that major cable providers began offering their own version. Shortly after, they introduced the "on demand" feature. This...

If you are in the business of creating content then you know the pain of spending hours to find and develop just the right piece to share with your audience, only to watch it fade away on a constantly updating timeline. Sure, you share the content across...

LinkedIn is not your typical social media site. It has a different user base, a different agenda, and a different look and feel. All of this works together to make LinkedIn the leader in the space of professional connectivity.  Meeting key individuals in other companies previously had to...