Business

It’s likely that you have already heard how important video marketing is for internet strategy. Every brand needs to be incorporating it into their marketing plan. Video content performs better than any other content across all social platforms. Here are a few statistics that will drive home just...

No matter what type of product or service a consumer is looking for, they will usually start in the same place – a Google search. That is why such a huge part of online marketing has become focused on optimizing content for search engines and Google in...

The internet is growing constantly. With almost 2 billion websites currently online it is more important than ever before for brands to have a flawless internet presence. One thing that many entrepreneurs seem to forget is managing their online reputation. This should be a key...

Being in the online industry for over 12 years has truly been a "ride"! If you're in it for the love of the game, or as I like to say "for the love of online" then it becomes the ultimate ride! The ever-evolving user trends dictate and proclaimeth...

Everyone knows that content marketing is essential for anyone who wants to succeed online. However, coming up with fresh, relevant content on a continual basis can be challenging. That’s why it is important to get the most from your content by recycling, repurposing and reposting wherever possible. Let’s...

The Meaning of ROI What does ROI mean? It's short for Return on Investment. It seems to be a continuous conversation today, but why is it so important to marketing? Measuring a company’s ROI is not very easy. Measuring it depends on what your brands' goals are,...

Business and relationships come with their highs and lows. Like most couples, there are things that eventually end up being taken for granted. You may have heard the phrase "the honeymoon phase has ended". Well, that can be true in both cases. The same similarity applies...

This new year will bring about a few changes to the world of online marketing. One of the most evident will be that of mobile marketing. According to Google, majority of online users check social media and do their shopping on-the-go, which is why having a responsive, user-friendly web...

The world of freelance has been getting bigger and bigger in the past few years. Building your own startup company, be it a physical office or a strong online presence, is easy when you have the right marketing strategy and create relationships on the right networking sites. A bulk of the working...