Business

The Meaning of ROI What does ROI mean? It's short for Return on Investment. It seems to be a continuous conversation today, but why is it so important to marketing? Measuring a company’s ROI is not very easy. Measuring it depends on what your brands' goals are,...

Business and relationships come with their highs and lows. Like most couples, there are things that eventually end up being taken for granted. You may have heard the phrase "the honeymoon phase has ended". Well, that can be true in both cases. The same similarity applies...

This new year will bring about a few changes to the world of online marketing. One of the most evident will be that of mobile marketing. According to Google, majority of online users check social media and do their shopping on-the-go, which is why having a responsive, user-friendly web...

The world of freelance has been getting bigger and bigger in the past few years. Building your own startup company, be it a physical office or a strong online presence, is easy when you have the right marketing strategy and create relationships on the right networking sites. A bulk of the working...