Internet Strategy Consultant Knoxville

LinkedIn is not your typical social media site. It has a different user base, a different agenda, and a different look and feel. All of this works together to make LinkedIn the leader in the space of professional connectivity.  Meeting key individuals in other companies previously had to...

Why is the Trending Feature Changing? Do the written descriptions for trending topics on Facebook ever seem uninteresting? The social media platform now has a new strategy with their updated and improved Trending feature. The Trending feature showed up in 2014, but is still not available to everyone....

Every day marketers ask themselves, how can we get people to relate to the content? The key is to understand who the content is addressing. Is it about the readers or the business itself? Most people base their content on how good they are and how their business works, which most...

The Meaning of ROI What does ROI mean? It's short for Return on Investment. It seems to be a continuous conversation today, but why is it so important to marketing? Measuring a company’s ROI is not very easy. Measuring it depends on what your brands' goals are,...

Communication and Social Media Platform Security Today, there are many concerns around the security of our digital communication. The majority of people possess multiple connected devices, such as tablets, smartphones, laptops, and desktops. Additionally, they have many different social media platforms. These can include Vine, Facebook, Twitter, Snapchat,...

Business and relationships come with their highs and lows. Like most couples, there are things that eventually end up being taken for granted. You may have heard the phrase "the honeymoon phase has ended". Well, that can be true in both cases. The same similarity applies...

How many times have we heard that “Content is the King”? Yes, we can all say that. It is actually true, but we end up neglecting some important aspects that make or break our content marketing strategy. Content created by your company helps generate leads, make sales,...