Online Marketing Plan

Search engine algorithms are continually changing. Nowhere is this better represented than by Google, the search engine leader. Whereas only a few years ago spamming a lot of text in a white font color at the bottom of the page might have been the trick, things have drastically...

For a long time, social media marketers have been hung up on how many likes or followers they can gather on each platform. However, the metric that we really need to be concerned with is actually engagement. It’s all about building a relationship with customers...

There are currently more than 1.5 million websites online! In a matter of clicks, anyone can create a website and start marketing a product on the internet. The question is - how is your brand going to stand out from the crowd! Since websites are...

If you want to succeed in today’s marketplace, having a digital marketing strategy is essential, but what exactly does that mean? In short, you need to develop a game plan to create a flawless online presence for your brand. Not only does your digital marketing strategy have...

The internet is a sea of information, and Google Search is an essential tool in navigating it. Whether they are looking for visual, text-based, or even audio information, Google Search is the first port of call for most internet users. It can also help to...

For some time now, internet marketing consultants and the like have been talking about how we are living in a digital age. That statement has probably never been more accurate with the growing popularity of increasingly intelligent and more advanced ‘home assistant’ devices allowing us...

It is no secret that video marketing is incredibly important in today’s digital landscape. This has led to a growing number of advertisers willing to spend their marketing budget on programmatic video. With this in mind, let’s take a look at some of the best...

With over 610 million users and membership continually growing, LinkedIn is the world's largest business-oriented social media site. However, it is one that is often overlooked when it comes to social media marketing strategies. Are you doing everything you can to utilize your LinkedIn profile fully? Let's...

One of the greatest things about technology is the way it is enhancing the lives of our children both in and out of the classroom. As we get ready for school to start for the new term, educators everywhere are planning new ways to help...