Do you remember when the internet first broke out? Some called it the "information superhighway", what a name. Early-stage internet was dial-up and ran through your landline, took forever, and you paid by the hour. Early on people even said that the internet was just a fad and...
For a long time, social media marketers have been hung up on how many likes or followers they can gather on each platform. However, the metric that we really need to be concerned with is actually engagement. It’s all about building a relationship with customers...
There are currently more than 1.5 million websites online! In a matter of clicks, anyone can create a website and start marketing a product on the internet. The question is - how is your brand going to stand out from the crowd! Since websites are...
If you want to succeed in today’s marketplace, having a digital marketing strategy is essential, but what exactly does that mean? In short, you need to develop a game plan to create a flawless online presence for your brand. Not only does your digital marketing strategy have...
For some time now, internet marketing consultants and the like have been talking about how we are living in a digital age. That statement has probably never been more accurate with the growing popularity of increasingly intelligent and more advanced ‘home assistant’ devices allowing us...
With over 610 million users and membership continually growing, LinkedIn is the world's largest business-oriented social media site. However, it is one that is often overlooked when it comes to social media marketing strategies. Are you doing everything you can to utilize your LinkedIn profile fully? Let's...
Let’s talk about topic clusters and how they can be used to boost your SEO strategy. This is a technique that has been around for some time, but it is seldom used to its full advantage. When you get it right, it can help to improve...
One of the greatest things about technology is the way it is enhancing the lives of our children both in and out of the classroom. As we get ready for school to start for the new term, educators everywhere are planning new ways to help...
At this year’s F8 Conference, the main focus seemed to be on upcoming improvements planned for Facebook messenger. Many of these features have a marketing focus making them essential to your online marketing strategy. Let’s take a closer look at these changes and how you can make...
When you think about ways to improve your conversion rates, your attention is likely focused on the website visitors who leave your website without making a purchase or joining your mailing list. However, if you switch up your thinking and start tailoring your internet marketing...