Content Marketing to Build Brand Awareness
According to a report by Statista 87% of marketers believe that content marketing helped meet their brand awareness goals in 2020. (Source: https://bit.ly/3tTxAKm)
Approximately 80% of people searching for a product online will click on a website that they are familiar with even if it is lower in the results. This is down to brand awareness and positive associations with a certain brand. Content marketing is a great way to raise brand awareness as with each piece of your content a consumer sees, the more familiar they become with your brand. If that content is also of value to them, then they will also see you as a credible expert within your industry.
In short, content marketing is a key part of your overall branding efforts and will help to reinforce your brand and amplify your voice.