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Create Moments That Matter With Your Content

Say goodbye to the type of 'online sessions' that we have been accustomed to. Nobody 'goes online' when they need information anymore - we are already there! We live our lives online and with the prolific presence of mobile devices in our possession we can find, do, purchase or watch anything we want wherever we are.

This means that when you are creating a content marketing strategy, you need to think about creating micro-moments for your audience. You need to offer up in the moment solutions to consumer problems and questions.