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Creating Micro-Moments with Content

Did you know? After your brand logo, the next element of your online presence that attracts consumers is your content. However, in today's online landscape it needs to be a particular type of content. Linear customer journeys are a thing of the past and today it is all about micro-moments.

52% of traffic worldwide originates on a mobile device and this has shaped consumer behavior. Consumers are often coming online to seek quick answers to questions. They need to 'know', 'go', 'do', 'find', or 'buy'. Producing educational content that answers questions and solves consumer pain points is how your brand can take advantage of micro-moments and rise above your competition.