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Does Your Content Marketing Add Value?

How useful is the content you share? It is important to offer value to your audience. Think outside the box and produce useful resources and courses to aid your readers.

Instead of writing multiple 'how-to' style blog posts, could you produce a single downloadable resource to help solve the same problem? In a similar vein, have you ever considered creating an online video course? It does take a little extra effort, but it is a great way to invest in your content strategy.