Enhanced Media Content

Studies have shown a significant increase in #engagement when rich media is included in #digitalmarketing tactics. According to one study “72% of email marketers who have used animated GIFs or cinemagraphs have recorded higher transaction-to-click rates, compared with bulk emails to the same customers.”

Animation serves a few key functions when it comes to design:

• Visually stimulates users and create a strong impression
• Helps show users what to do or how to interact with a design
• Tells a story using spatial relationships and movement
• Communicates personality or tone
• Contributes to overall user delight and usability