Geo-fencing is a new marketing technique that’s innovative, timely, and can put your organization or business right in front of potential customers when they are most likely to visit your location.
Geo-fencing is similar to using localized billboards to display your advertisements. Except, instead of using outdoor advertising to market your business, your ads appear on smartphones anytime your potential customers enter a particular geographic area or your retail store. This operates just like a fence! Customers enter your specified area and suddenly your ads are appearing at just the right time. The ads draw attention at the prime time when your target customers are nearest to your location, or as a customer walks into an area within your store. When someone uses their smartphone to search the web and you’re utilizing geo-fence advertising, your ad could appear on that device at the same time! This is a great way to maximize your return on investment (R.O.I.) because your ads are only seen by people who are interested in your product or service and close to your location.