Social Feed

Important Social Media Metrics to Track

If you are investing time, money, and effort into your social media marketing strategy, then it stands to reason that you are going to want to know how well it is working! That's why it is important to take a look at your social media metrics and track the performance of your campaigns over time. The specific metrics you need to track might vary depending on your industry and your individual business, but a good place to start is Engagement.

Engagement is likes, comments, shares, and clicks. In short, it is any time someone interacts with your content. If you have consistently high engagement rates, then it is a good sign that you are putting out content that your audience enjoys. Similarly, if one type of post keeps scoring lower than others then maybe your audience doesn't appreciate that particular style!