Keep Content Marketing Relevant
There's only one thing worse than not posting on social media, and that's posting something that's not relevant. There really is no point in posting something only to fill a slot in your schedule at 1 pm CST, or whatever time you've been advised on.
If you post poor-quality content, you're more likely to lose fans and followers. This rings especially true in times of crisis like COVID-19 where you need to focus on making your content as useful as possible - whether by providing facts or the much-needed distraction.
So if you want to create relevant social media content, you need to focus on the principles of helpfulness and authenticity.