Landing Pages Vs. Homepage: What's the Difference?
It is easy to get confused if you are not familiar with all of the different online terminology out there! Landing pages seem like a type of website, but they are actually very different and they serve a totally different purpose. Let's take a look at the key differences between landing pages and websites.
Websites are a collection of several webpages all with a cohesive design and navigation. They contain a wealth of information about the brand they represent with the ultimate goal of providing consumers with all the information that they could need to educate them and/or convince them to make a purchase!
However, Landing Pages are a little different! These are standalone single pages designed with the sole purpose of driving traffic to a specific campaign goal. They look very different even if they are on the same domain as the main website. Landing pages have strong calls to action and are designed with a relatively simple layout so they don't distract from the desired result - getting a lead query or a call!