Why a Mobile-Friendly Website is Important
Now More than ever, your website has to function properly on mobile devices. If you have not yet invested in a mobile-friendly website then the time has come to take that plunge. Want to know why? Check out some of the key reasons that mobile sites are so crucial to your online marketing strategy:
Mobile-friendly sites will rank higher in search results
Approximately 50% of searches on Google come from a mobile devices
Most advertisers find that the vast majority of their traffic comes from mobile devices
If your site is not user friendly for mobile browsers, visitors are 5 times more likely to leave!
Is Your Website Mobile-friendly?
Let's put your website to the test. Imagine you are one of your target customers and open up your phone via your phone. Did it load quickly? Was it easy to navigate? Your visitors want to find answers quickly and they are likely to make a snap decision about your business. The experience you offer them when they land on your website is going to have a huge impact on how they perceive your business and will influence their decision on whether or not to buy from you.
Designing Your Website for Mobile
When you actively design a mobile-friendly website you need to focus on a simple, functional design with clear and intuitive navigation that will connect your visitors directly to the information that they need.
Here are 3 key areas that you need to focus on for a mobile-friendly website:
1. Speed - Almost 50% of mobile web surfers will leave your site if it does not load within 3 seconds! You need to minimize load times to avoid this.
2. Navigation - On smaller screens, it can be tough to find the right information. If visitors have to zoom in and search all over for the right place to click, they will end up leaving out of frustration. Simplify your navigation menu and your site as a whole to make it easier to use on small screens.
3. Easy of Action - Perhaps the most important factor of all is making it easy for visitors to perform basic tasks such as contacting you, searching for something, or making a purchase. Minimize how many steps these processes take and make life easier for your customers.