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Paid Social Media Vs Organic Social Media

It's no secret that if you want to get a lot of attention on social media, you need to be willing to make an investment. It's a pay-to-play environment. However, there is still a place for organic social media reach in your marketing strategy. Let's take a look at the difference between paid versus organic social media.

1 - Organic Social Media

When it comes to organic social media, it is all about nurturing a community online without the use of paid ads. Each platform varies, but some of the key things at your disposal are:

  • Posting valuable content
  • Making use of hashtags
  • Getting involved in conversations
  • Responding to comments from your audience
  • Following & interacting with your target customers

2 - Paid Social Media

Paid social media is more focused on paying to specifically target the right groups of people. You can create specific ad campaigns, or boost a certain post to get more eyes on it. It is a great way to boost your reach and brand awareness.