Paid Social Media Vs Organic Social Media
It's no secret that if you want to get a lot of attention on social media, you need to be willing to make an investment. It's a pay-to-play environment. However, there is still a place for organic social media reach in your marketing strategy. Let's take a look at the difference between paid versus organic social media.
1 - Organic Social Media
When it comes to organic social media, it is all about nurturing a community online without the use of paid ads. Each platform varies, but some of the key things at your disposal are:
- Posting valuable content
- Making use of hashtags
- Getting involved in conversations
- Responding to comments from your audience
- Following & interacting with your target customers
2 - Paid Social Media
Paid social media is more focused on paying to specifically target the right groups of people. You can create specific ad campaigns, or boost a certain post to get more eyes on it. It is a great way to boost your reach and brand awareness.