SEO Trends to Look For in 2022
About 50% of your website traffic comes from organic search, but for some reason only about 3% of marketers think SEO is an essential element of their marketing strategy! If you have not already put in some work on SEO for your business, here are a few of the trends that are likely to be big in 2022.
- Featured Snippets - when you search on Google, the brief text snippet that accompanies the top results are featured snippets.
- Voice Search - 55% of teenagers and 40% of adults are using voice search twice a day or more! Your website needs optimized for those voice searches!
- Passage Indexing - Sometime Google pulls a single passage from a web page to answer a search query. Longer articles can rank well by having several passages indexed!