Stock Up on Evergreen Content
Evergreen content is a great way to make sure you always have something on hand to fill a gap in your content calendar! Repurpose old blogs that are still valid information into social posts, infographics, and videos!
Evergreen content is content that is not seasonal or date specific. The information in an evergreen blog should be truths that are not going to become outdated. It should be as valid in a year's time or more as it was the day it was written. If you have a few solid pieces of Evergreen Content you can use them to pull tweets and Facebook posts from when you need some extra content. You can even take a few key takeaways and create an infographic or a short video. It's a great way to fill gaps when you have a creative block!