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The internet is a sea of information, and Google Search is an essential tool in navigating it. Whether they are looking for visual, text-based, or even audio information, Google Search is the first port of call for most internet users. It can also help to...

At this year’s F8 Conference, the main focus seemed to be on upcoming improvements planned for Facebook messenger. Many of these features have a marketing focus making them essential to your online marketing strategy. Let’s take a closer look at these changes and how you can make...

When you think about ways to improve your conversion rates, your attention is likely focused on the website visitors who leave your website without making a purchase or joining your mailing list. However, if you switch up your thinking and start tailoring your internet marketing...

If there is one thing that holds true in internet marketing no matter how much it evolves it is that a brand’s audience is king! After all, you can have the best content in the world or the most captivating message, but if nobody gets to hear...

It’s likely that you have already heard how important video marketing is for internet strategy. Every brand needs to be incorporating it into their marketing plan. Video content performs better than any other content across all social platforms. Here are a few statistics that will drive home just...

Facebook have announced that as of April 30, 2019 they will be ending relevance scores on the platform and shuttering 6 other metrics. These are set to be replaced by 3 new metrics. Let’s take a look at how these changes are going to impact your social media...

So, we all know that content is crucial to achieving internet optimization. The right content, presented in the right medium, on the right platform are all crucial elements to your online marketing efforts. New social media platforms are continually creating new opportunities and methods to reach your...

Internet marketing in any form involves a strategic content marketing plan. When you are able to effectively engage with your audience you can build a foundation for a lasting relationship, and then your brand will be well on its way to receiving consistent profit. With immense amounts of...

This new year will bring about a few changes to the world of online marketing. One of the most evident will be that of mobile marketing. According to Google, majority of online users check social media and do their shopping on-the-go, which is why having a responsive, user-friendly web...