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With over 610 million users and membership continually growing, LinkedIn is the world's largest business-oriented social media site. However, it is one that is often overlooked when it comes to social media marketing strategies. Are you doing everything you can to utilize your LinkedIn profile fully? Let's...

At this year’s F8 Conference, the main focus seemed to be on upcoming improvements planned for Facebook messenger. Many of these features have a marketing focus making them essential to your online marketing strategy. Let’s take a closer look at these changes and how you can make...

Facebook has a huge role to play in social media marketing, so it is essential that marketers stay on top of changes to the platform. The algorithms are constantly shifting, but significant changes to the platform happen less frequently. However, a dramatic new update has been...

Facebook have announced that as of April 30, 2019 they will be ending relevance scores on the platform and shuttering 6 other metrics. These are set to be replaced by 3 new metrics. Let’s take a look at how these changes are going to impact your social media...

Did you know that around 8 billion videos are watched via Facebook every single day? Video content is becoming an increasingly important part of your saturated internet presence. It plays a huge role in social media marketing, and Facebook is weighing their algorithm in favor of...

There are currently 1.79 billion monthly active users on Facebook. That's a huge chunk of the global population, and at present Facebook's reach doesn't seem to be slowing. If you are one of the over 60 million businesses with a Facebook account then you are probably already aware of...

Facebook has been the leading platform for social media marketing for years. However, remaining just a social media platform is not Facebook's only goal. Their future projections include further development in three key technological areas: virtual reality, connectivity, and artificial intelligence. While these three areas are at the top...