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The internet is a sea of information, and Google Search is an essential tool in navigating it. Whether they are looking for visual, text-based, or even audio information, Google Search is the first port of call for most internet users. It can also help to...

With over 610 million users and membership continually growing, LinkedIn is the world's largest business-oriented social media site. However, it is one that is often overlooked when it comes to social media marketing strategies. Are you doing everything you can to utilize your LinkedIn profile fully? Let's...

The internet has become a sea of digital clutter. It is harder now than ever before to stand out and get your message heard. The key to a successful internet marketing strategy is achieving credibility with your audience. Position your brand as an industry expert and make...

Search Engine Optimization is a fluid concept. What worked a few years, or even a few months ago may no longer be worth pursuing. Because of this, your internet marketing strategy is continually evolving. However, it seems to be that there are a few SEO tactics that...

Content marketing is an integral part of any online marketing plan, and it is also one of the most challenging. Many business owners think writing fresh new content about their product will be easy – after all, who knows your business better than you? However, in...

Facebook has a huge role to play in social media marketing, so it is essential that marketers stay on top of changes to the platform. The algorithms are constantly shifting, but significant changes to the platform happen less frequently. However, a dramatic new update has been...

No matter what type of product or service a consumer is looking for, they will usually start in the same place – a Google search. That is why such a huge part of online marketing has become focused on optimizing content for search engines and Google in...

Facebook have announced that as of April 30, 2019 they will be ending relevance scores on the platform and shuttering 6 other metrics. These are set to be replaced by 3 new metrics. Let’s take a look at how these changes are going to impact your social media...