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One of the greatest things about technology is the way it is enhancing the lives of our children both in and out of the classroom. As we get ready for school to start for the new term, educators everywhere are planning new ways to help...

When you think about ways to improve your conversion rates, your attention is likely focused on the website visitors who leave your website without making a purchase or joining your mailing list. However, if you switch up your thinking and start tailoring your internet marketing...

The internet has become a sea of digital clutter. It is harder now than ever before to stand out and get your message heard. The key to a successful internet marketing strategy is achieving credibility with your audience. Position your brand as an industry expert and make...

Everyone knows that when it comes to content, one of the most important factors is producing something unique. Publishing duplicate content will have a negative impact on your online marketing plan and could earn Google penalties which will affect your search engine rankings. To avoid this, online...

A successful Instagram account can be a great addition to your flawless saturated internet presence, but it takes much more than just uploading attractive images. It is important to get other people to engage with your content to give it as much reach as possible. With...

Any internet strategy consultant will tell you: video content is an important part of online marketing. However, when you spend time, money and effort producing videos that are not getting any views, it can soon become incredibly frustrating. If you have scripted, filmed and edited a video...

Did you know that around 8 billion videos are watched via Facebook every single day? Video content is becoming an increasingly important part of your saturated internet presence. It plays a huge role in social media marketing, and Facebook is weighing their algorithm in favor of...

Search Engine Optimization and content marketing are two areas of internet marketing that tend to overlap. It can get a little confusing trying to separate the two. One of the most commonly asked questions regarding this is who should be responsible for optimizing content – the writer...