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Everyone knows that when it comes to content, one of the most important factors is producing something unique. Publishing duplicate content will have a negative impact on your online marketing plan and could earn Google penalties which will affect your search engine rankings. To avoid this, online...

A successful Instagram account can be a great addition to your flawless saturated internet presence, but it takes much more than just uploading attractive images. It is important to get other people to engage with your content to give it as much reach as possible. With...

Any internet strategy consultant will tell you: video content is an important part of online marketing. However, when you spend time, money and effort producing videos that are not getting any views, it can soon become incredibly frustrating. If you have scripted, filmed and edited a video...

Did you know that around 8 billion videos are watched via Facebook every single day? Video content is becoming an increasingly important part of your saturated internet presence. It plays a huge role in social media marketing, and Facebook is weighing their algorithm in favor of...

Search Engine Optimization and content marketing are two areas of internet marketing that tend to overlap. It can get a little confusing trying to separate the two. One of the most commonly asked questions regarding this is who should be responsible for optimizing content – the writer...

If you are a location-based business, getting good reviews from customers can give your business an incredible boost. Word of mouth is a powerful part of online marketing. In fact, even non-location based businesses can benefit from positive reviews. In the past, review sites like Yelp...

It has been just over a year since the launch of Facebook Live, yet a large number of businesses are still not making use of the live streaming tool as part of their online marketing plan. However, with statistics showing that live video content gets three times...