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It has been just over a year since the launch of Facebook Live, yet a large number of businesses are still not making use of the live streaming tool as part of their online marketing plan. However, with statistics showing that live video content gets three times...

Thousands of businesses all over the world use email marketing as an integral part of their online marketing plan. Businesses of all sizes across all industries can take advantage of all that email marketing has to offer, but for the uninitiated, it may not be clear why. ...

An effective presence on social media requires a multitude of different elements. A key element to a successful social media campaign that often gets overlooked is personality. All too often the approach that many companies take on social media gives the impression of a cold-faced business and lacks a...

If you are in the business of creating content then you know the pain of spending hours to find and develop just the right piece to share with your audience, only to watch it fade away on a constantly updating timeline. Sure, you share the content across...

LinkedIn is not your typical social media site. It has a different user base, a different agenda, and a different look and feel. All of this works together to make LinkedIn the leader in the space of professional connectivity.  Meeting key individuals in other companies previously had to...

A powerful online video marketing strategy is now crucial for brands to grow, because of the popularity around social media. It is no surprise that social media video has grown substantially over the past few years. Creating this strategy can be incredibly difficult to design, let alone make effective....