When you have created a perfect message and an excellent presence online, now it's time to amplify that message! Social media is a fantastic way to reach a large audience. However, like it or not the truth is that social media is now pay to play! If you want to reach enough people, you need to invest in Targeted Social Ads. This scares some of our clients, but it is more affordable than you might think! Targeted Social ADs are an effective way to reach your target demographic in an affordable way. Creating social media ads that reach your exact market is highly effective.
If you are wondering whether or not to invest in targeted social ads for your brand, then it might be of interest to understand what the benefits are. Why choose to direct your budget towards this particular arm of online marketing? Let's take a look at just a few of the key benefits associated with social media ads.
Reach New Customers - One of the differences between social ads and PPC search engine ads is the laser focused targeting! Search ads are keyword centric and intent based. However, social ads use a range of data including interests, behaviors and other demographics to reach the people who are most likely to be interested in your business.
Low Entry Costs - When you compare the cost of social ads to more traditional advertising, social ads are so much more affordable making them accessible to small businesses. Even a small budget of $20 per week can expand your reach substantially. The ROI on social media ads is far better than PPC ads. The average cost per click on Google Adwords is around $2.32 while on Facebook you could pay as little as $0.12 per click.
Drive Traffic to Your Site - For all online ads, one of the most important measures of a successful campaign is click-through rate or CTR. Targeted social ads are particularly good for driving traffic to your website or landing page as they statistically have higher CTR than other ads.
Targeted Social ADS can include (but are not limited to):
It depends on your industry and your product as well as consumer trends and demands for the proper placement and AD spend. Within 90 Days of running Targeted ADs with bluedress INTERNET MARKETING®, we can have a predictability formula for your best AD spend and within a 1-2% margin of error of success rate predictability. Talk to us today about how targeted social ads can expand your business' reach. Call 865-378-7712.