What is Social Media Marketing?
Social Media Marketing is more than just posting to Facebook or Twitter. It takes strategic planning, clever content creation, distribution, engagement, and analysis to get it right. We can help!
1 - Strategic Planning - You need to decide which platforms you will be posting on, how often, and what type of content you will share. This will vary depending on your own individual business goals and your industry or niche.
2 - Clever Content Creation - Your content needs to be engaging, entertaining, and educational. Don't share just anything with your audience - make sure you are offering something of value and that your message is in line with your brand values.
3 - Distribution - It is important to determine the right frequency when posting to social media. Examining your insights can give you an idea of the best day and the best time to reach your audience. Generally speaking, consistent posting is more important than how often you post.
4 - Engagement - You cannot just post your content and ignore it. It is important to monitor social media chatter and your individual platforms in order to respond to comments and questions from your audience. This can help to build credibility and authenticity for your brand.
5 - Analysis - Once you have posted your content on social media, it is important to review your insights to see how it has performed. Is there a certain type of content that your audience is responding to more than others?