What is the Difference Between Impressions & Reach?
Impressions and Reach are two important metrics that you will want to track, especially if increased brand awareness is your main goal for social media. However, people often confuse them for the same thing. It is important to understand the difference.
Impressions are the number of times your content actually shows up in someone's timeline - or how many people see it!
Reach is the potential unique viewers who might have seen your post, calculated by your follower account + the followers of any account sharing your content - ie. home many people might see it!