Where Does Your Audience Live Online?
How do you choose which platforms to focus your Social Media Marketing strategy on? The short answer: find out where your audience lives online! You should already have a good idea of who your ideal customer is. So take a look at the key demographics for each social media platform and decide if that's where your audience is spending their time!
For example, if you want to reach a younger audience there might be some value in exploring TikTok as a platform for your brand, while those targeting older entrepreneurial types might have more success on LinkedIn. You don't have to be everywhere - focus on making a handful of platforms great instead!