5 Key Elements in Building Your Online Presence

March 01, 2021

Every business needs to establish an online presence if they want to succeed in today’s marketplace. Let’s take a closer look at some of the critical elements recommended by an internet marketing company to get noticed online.

1 – Build a Dynamic Website

Even if you are very active on social media, that is not a replacement for having a website. If you want an effective online presence for your brand, you need to have a dynamic website that will captivate your audience. A combination of great content and an eye-catching design is essential, but it should also offer an excellent customer experience. A full-service internet marketing company like bluedress INTERNET MARKETING can help to achieve this.

2 – Develop a Social Media Strategy

If you are going to be successful online, social media marketing is an important part of your online strategy. Creating an online presence on social media is much more than just opening a bunch of social media profiles for your business. You need to properly maintain them and use them to share the right message at the right time and to the right audience!

3 – Think About Enhanced Media

Social media has gotten much more advanced in recent years, and if you want to stand out from the crowd, you need to invest in media production. You will want to include enhanced media content in your strategy, including video marketing, live streams, cinema graphs, 3D graphic, and other visual media that will engage your audience.

4 – Targeted ADs

Many people shy away from investing in paid ads when building their online presence, but take it from an experienced internet marketing company – online is a pay-to-play arena! However, that doesn’t mean you have to break the bank – even a small investment each week on targeted ads can provide a substantial amount of reach for your brand. It is well worth exploring how you could expand your online presence with paid advertising.

5 – Work On SEO

One thing that is essential for any business trying to grow its online presence is SEO – or Search Engine Optimization. This helps your brand be more visible on search engine results pages when consumers are looking for services. However, it can be something that is tricky to master since it changes so frequently. It is wise to engage the services of an internet marketing company to help you navigate this part of the process.


To Your Best Online!


Ingrid Maddox, Internet Marketing & Strategy Consultant. bluedress INTERNET MARKETING®, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented, and Managed to Full Circle! Organic Internet Search Engine Guru. Turn-Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.