Are You Getting the Most From Social Media Marketing?

May 04, 2021

Social media marketing is an excellent tool in your online marketing arsenal if you know the best ways to use it effectively to connect with your target audience, develop brand awareness, boost sales, and drive traffic to your website. Depending on your industry, there are many different channels that can be used for social media marketing. You do not need to maintain a presence on all of them, but you d have to find out which platforms your audience spends their time on.

Check out some of our pro tips for achieving success with social media marketing.

Choosing the Right Platform

One of the first things you need to do is identify which social media channels you are going to use as part of your overall social media marketing strategy. There is no one size fits all answer here because the right choice is going to vary from one business to the next depending on your niche. The ideal social media platform for you is the one where your target market is! For example, if the majority of your target audience is on Facebook, it makes sense to focus more on Facebook and less on other channels. If you offer B2B services, LinkedIn might be a great choice, but for a fashion brand, TikTok and Instagram are much better options.

Optimizing Your Social Media Profiles

Once you have identified the social media platforms you are going to focus on, it is essential that you spend some time optimizing your profile. Optimization includes adding a clear description of your business or brand along with a relevant profile picture that will be recognizable at a glance. Use the same branding across all platforms to create a more cohesive style. You can give credibility to your profile by including your official website, phone number, and business address so that it is easy for consumers to get in touch with you, or find more information.

Connecting Your Website or Blog to Your Social Media 

Once you have optimized all of your social media profiles, it is a good idea to link them all to your website. This will enable your target audience to easily click through to the website when they want to find out more about your business or brand. It is also a great way to drive organic traffic to your website. Social media does not directly impact SEO rankings, but well-maintained profiles do carry some indirect influence over where you appear on SERP. 

Building Your Profile

The downside of a brand new social media account is starting with no followers! However, with a little effort, you can soon build your social media presence. Do not be tempted to purchase likes or follows as this always backfires in the end! Inactive followers bring your engagement rate down and most platforms perform regular purges of fake profiles. One great way to build your profile is to follow the most successful and influential people in your business. Once you start following the influencers, people will begin following your handle and as a result, your followers will increase. Take time each day to comment on other people’s posts and get your name out there. You can do the same with people who are tagged as living in your local area.

Creating & Sharing Unique & Out-of-the-Box Content

The content that you craft for your target audience forms the heart of your social media marketing campaign. In order to captivate the audience’s attention and keep them engaged with your brand, you need to offer something different which will catch their interest. Before creating content, it is essential to understand what exactly the target audience is looking for. Content does not necessarily mean only text and words. Content can also be in the form of images, videos, animations, memes, case studies, emojis, etc. While using different social media channels, it is very important to use hashtags that make your content easily visible and accessible.

Posting Frequency

There are many schools of thought regarding how often you should be posting on your social media accounts, but in reality, the thing that matters most is that you post quality content consistently. Don’t abandon your page for long periods of time. However, don’t post irrelevant content just to fill a gap either! 

Don’t forget that patience is the key. For any social media marketing campaign to be successful, you need to have patience and persistence. There are various performance metrics that you can keep track of. These metrics are an indicator of how successful your social media marketing campaign has been. Some of the metrics include post reach, average engagement rate, conversions, leads, shares, retweets, and so on.


To Your Best Online!


Ingrid Maddox, Internet Marketing & Strategy Consultant. bluedress INTERNET MARKETING®, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented, and Managed to Full Circle! Organic Internet Search Engine Guru. Turn-Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.