Jun 21, 2022
Does your current content marketing strategy include video? If not, then it may be time to reconsider! Video content can be an excellent way to engage your audience and keep them on your website longer. This is important if you want to convert visitors into customers. An internet strategy consultant can work with you to find creative ways to include video content in your internet marketing efforts.
Still not convinced that you should be working with an internet strategy consultant to introduce video into your content marketing strategy? Take a look at these interesting statistics.
One of the most powerful things about video content is the fact that it is the most popular type of content that your audience will share with their friends via social media. This is going to increase your online reach and boost your engagement rates. It is estimated that video content gets 1200% more social shares than text or image-based content. As an internet strategy consultant, we have found that the best type of video to use for this particular purpose is short, dynamic content that will grab people’s attention as they scroll on social media. Hit your key points in 30 to 60 seconds for maximum shareability and engagement! Don’t forget to include a call to action so your audience knows what the next step should be!
As noted above, landing pages that feature a video can get up to 130% more conversion. Let’s explore why that might be. There are a number of reasons linked to this, and one of the biggest we have found as an internet marketing consultant is that search engines have a definite preference for video content, so it is actually easier for people to find your website or landing page if you have video content that is optimized with SEO rich keywords! An internet strategy consultant can help you to find the best keywords for your brand.
Once your audience has found your landing page, that’s when the real magic of video content kicks in! The human brain processes visual information much faster than written text, which is why video content is much more engaging to your audience. It also gives you a better opportunity to really connect with your audience on a personal level. If they can see a real person explaining or demonstrating a product, it helps them to develop trust in the brand in a way a faceless corporation would struggle with. Video makes your sales pitch seem much more personalized, which is why video enjoys an increased conversion rate. You also have the opportunity to provide much more detailed information that would perhaps be difficult for consumers to read as a long block of text. All of these benefits combine to make video landing pages some of the most successful marketing strategies on the internet.
An important thing to remember about video content is that it is only successful if people get to see it. That means thinking carefully about where you are going to publish your videos. An internet strategy consultant can help you determine how you will get the most exposure for your videos. There are various options available to you:
It is always a good idea to include a transcript of your video content when distributing it. There are several reasons why this is a smart move, but in our experience, as an internet strategy consultant, these are the top three:
As you can see, there are many benefits to including video content in your online marketing strategy. Not only will you increase engagement with your audience, but you will also attract more website traffic and ultimately increase your conversion rates. If you need help getting started, talk to bluedress INTERNET MARKETING about hiring an internet strategy consultant to guide you through the process.
To Your Best Online!
Ingrid Maddox, Internet Marketing & Strategy Consultant. bluedress INTERNET MARKETING®, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented, and Managed to Full Circle! Organic Internet Search Engine Guru. Turn-Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.