Could Video Marketing Increase Traffic to Your Website?

Jun 21, 2022

Does your current content marketing strategy include video? If not, then it may be time to reconsider! Video content can be an excellent way to engage your audience and keep them on your website longer. This is important if you want to convert visitors into customers. An internet strategy consultant can work with you to find creative ways to include video content in your internet marketing efforts.

Key Stats About Video Marketing

Still not convinced that you should be working with an internet strategy consultant to introduce video into your content marketing strategy? Take a look at these interesting statistics.

  • Over 60% of brands are currently using video marketing to boost website traffic
  • Landing pages that include a video can achieve up to a 130% increase in conversion rates
  • Websites that feature video content rank up to 53 times higher on search engine results pages
  • Research suggests that video will raise intent to purchase by 97% as consumers find it helps make a connection to the brand

Video Content Boosts Social Sharing

One of the most powerful things about video content is the fact that it is the most popular type of content that your audience will share with their friends via social media. This is going to increase your online reach and boost your engagement rates. It is estimated that video content gets 1200% more social shares than text or image-based content. As an internet strategy consultant, we have found that the best type of video to use for this particular purpose is short, dynamic content that will grab people’s attention as they scroll on social media. Hit your key points in 30 to 60 seconds for maximum shareability and engagement! Don’t forget to include a call to action so your audience knows what the next step should be!

Utilizing Video Landing Pages

As noted above, landing pages that feature a video can get up to 130% more conversion. Let’s explore why that might be. There are a number of reasons linked to this, and one of the biggest we have found as an internet marketing consultant is that search engines have a definite preference for video content, so it is actually easier for people to find your website or landing page if you have video content that is optimized with SEO rich keywords! An internet strategy consultant can help you to find the best keywords for your brand.

Once your audience has found your landing page, that’s when the real magic of video content kicks in! The human brain processes visual information much faster than written text, which is why video content is much more engaging to your audience. It also gives you a better opportunity to really connect with your audience on a personal level. If they can see a real person explaining or demonstrating a product, it helps them to develop trust in the brand in a way a faceless corporation would struggle with. Video makes your sales pitch seem much more personalized, which is why video enjoys an increased conversion rate. You also have the opportunity to provide much more detailed information that would perhaps be difficult for consumers to read as a long block of text. All of these benefits combine to make video landing pages some of the most successful marketing strategies on the internet.

Where to Publish Video Content

An important thing to remember about video content is that it is only successful if people get to see it. That means thinking carefully about where you are going to publish your videos. An internet strategy consultant can help you determine how you will get the most exposure for your videos. There are various options available to you:

  • Owned Media - This includes your brand’s online profiles, such as your website, blog posts, email marketing, and social media. This is an excellent way to reach your existing audience.
  • Paid Media - If you want to access a new audience, you might consider using paid media such as search ads, social media ads, or even investing in influencer content.
  • Earned Media - Another option that you might want to consider is using earned media, which includes reviews, publicity, and endorsements. Are your customers willing to post a video reviewing your product?

Include a Video Transcript

It is always a good idea to include a transcript of your video content when distributing it. There are several reasons why this is a smart move, but in our experience, as an internet strategy consultant, these are the top three:

  1. SEO Boost - If you use your keywords in the script, having a transcript published alongside your video is going to help boost your SEO.
  2. Accessibility - It is important to make sure that your content is accessible to everyone. Providing a transcript of your video allows deaf and hard-of-hearing viewers to access the content easily.
  3. Scannability - The internet is fast-paced. Some people are not willing to spend 15 minutes watching a video that may or may not be of interest. Providing a transcript of your video allows people to scan the content and decide if they want to commit their time to watch it in full.

As you can see, there are many benefits to including video content in your online marketing strategy. Not only will you increase engagement with your audience, but you will also attract more website traffic and ultimately increase your conversion rates. If you need help getting started, talk to bluedress INTERNET MARKETING about hiring an internet strategy consultant to guide you through the process.


To Your Best Online!


Ingrid Maddox, Internet Marketing & Strategy Consultant. bluedress INTERNET MARKETING®, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented, and Managed to Full Circle! Organic Internet Search Engine Guru. Turn-Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.