Creating Engaging Social Media Content That Gets Results

Nov 01, 2022

When making their first steps into building a social media presence, many business owners think creating content will be easy. However, if you want to make your mark and engage your target audience, you need to create a steady stream of high-quality content for your social media profiles. This is much more difficult than you might think, especially when generating a continuous supply! That is why it can be helpful to work with an internet marketing company to develop engaging content that will get your brand noticed on social media.

Let’s look at a few tips to help you create engaging social media content that gets results.

Choose More Video Content Over Text

Think about the last time you spent a few minutes scrolling through Facebook on your phone. How many times did you stop to read a block of text? The chances are you didn’t - or you did and gave up three lines in! Why is that? The answer is simple - social media users have short attention spans! If you really want to grab someone’s attention, you should start trading your text-based posts for dynamic video content. Video content gets more engagement than any other type of content you can post on social media. In fact, Tweets containing videos will statistically get ten times more engagement than those without.

If you have never used video content in the past, it can seem like a daunting prospect, but it is more accessible than you might think. Working with an internet marketing company is the perfect way to start producing high-quality video content with great production values. Still, you can also mix in some raw and unedited clips to mix it up! Unedited video content can help to build your credibility by showing your audience the real person behind your brand instead of a faceless corporate robot! Raw footage is especially great when streamed live!

Invest in Custom Imagery

Never underestimate the power of visual images in your social media content. Stock photographs are a great way to get affordable photos, and they certainly have their place in content creation. However, you will also want to invest in custom photography for your brand to use alongside it. The cold hard truth is that stock images don’t perform as well as unique photos on social media! A recent experiment by an internet marketing company tested the theory by publishing the same post using a stock image and a copy with a unique custom image. Those who saw the photo were 35% more likely to engage with the brand than those who saw stock images! Having existing customers share their own photographs of your products is also a great idea. According to eMarketer, 62% of consumers are more likely to buy a product if they can view third-party or customer photographs of the item!

It’s Okay to Brag!

Some business owners feel awkward about singing their praises, but when it comes to marketing, it’s okay to brag! One of the best ways to show your strengths is to share customer reviews with your followers on social media. 78% of consumers say they trust online reviews, and 72% won’t purchase without checking product reviews. It makes sense when you think about it. Who would you trust more? The person is trying to make the sale or honest reviews from customers who have actually tried the product! An internet marketing company can help you to develop a strategy to encourage more online reviews on platforms like Google Reviews. These can then be added to your website and used to create social media content.

Share Industry News

When your social media pages come across as ‘Me, me, me!’ your followers will quickly lose interest. Nobody wants a hard sell pushed in their face every time they log on. As well as advertising your services and including a call to action in your content, you can create a more engaging news feed by also having industry news. Share links to interesting information and news relevant to your industry and your thoughts and opinions. This is more engaging than a continuous sales pitch and will also help cement your position as a credible expert in your field. Working with an internet marketing company is a great way to develop a well-rounded content calendar that touches on various topics your audience will find interesting. Remember the first rule of content - it has to be engaging, educational, or entertaining!

These are a few things you can try to make your social media content more engaging. You can elevate your content to the next level by working with an internet marketing company to create dynamic, enhanced media pieces that will grab attention on any platform.


To Your Best Online!

Ingrid Maddox, Internet Marketing & Strategy Consultant. bluedress INTERNET MARKETING®, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented, and Managed to Full Circle! Organic Internet Search Engine Guru. Turn-Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.