A beautifully designed website is important for your business's online presence, but you will need more than a pretty face! While internet users put a lot of value on the aesthetic appeal of a website, it also has to be user-friendly and functional. Your website is a tool to help you drive sales and educate consumers about your products and/or services. That means it has to be designed in a way that will convert sales. This is where working with an experienced internet strategy consultant like bluedress INTERNET MARKETING® is beneficial. We can help you to design a website that will help increase your conversion rates.
Does Your Website Need Some Work?
Let's start by looking at how you can determine if your website needs input from an internet strategy consultant to maximize conversions. There are a few signals that indicate your website needs to be upgraded, including the following:
Not Being Updated Frequently - Websites are not something you build and forget about. They require regular maintenance and upkeep to ensure everything remains functional. Regularly publishing new content is essential to maintain high search rankings, as Google prioritizes up-to-date information.
Outdated Design - Up to 75% of online consumers say they will judge a website's credibility based on its overall design. Suppose your website looks outdated due to changing design trends or old-fashioned imagery. In that case, customers will likely form a less favorable opinion of your business, thinking it is outdated.
Low Traffic & Conversion Rates - There are all sorts of analytics you can collect and examine to determine the success or failure of your website. Still, two of the most important metrics are going to be web traffic and conversion rates. If you are seeing low numbers in both areas, it may be time to overhaul your website to make it more appealing to your target audience.
Design Elements to Prioritize
Now that you have determined it is time for a website makeover, it is important to consider what to prioritize in the new design. Working with an internet strategy consultant will help you determine your main goals for the website, which can help inform design choices. Here are a few of the elements that are important to prioritize when you want to make sure your website converts visitors into customers:
Clear Unique Selling Point - One thing that high conversion websites all have in common is a clearly defined unique selling point for the brand. With so many websites out there, it is essential that you stand out from your competitors. What makes your business unique? Work with your internet strategy consultant to decide what that unique selling point is and how you will incorporate it into your new website.
Easy-to-Use Site Navigation - If your website's layout is confusing and visitors are unsure where to find the information they need, they won't stick around. They will leave the site and move to one of your competitors. That's why it is important to carefully plan your website's layout and ensure that your navigation is intuitive and easy to use. You will also want to include clear call-to-action buttons that direct your visitors to the places you most want them to be! Work with an internet strategy consultant to create a wireframe for your website's layout before you start working on graphics or content!
Quick Loading Times - Did you know that the likelihood of a visitor leaving your website increases by 32% if the load time increases from 1 second to 3 seconds? The internet moves quickly, and most consumers, especially mobile users, are not willing to wait for a slow site to load. They expect answers in an instant. If your website cannot deliver that, then it isn't going to convert visitors into sales. Work with your internet strategy consultant to make sure your site is loading quickly by optimizing the file sizes of your images, purging your cache, and limiting third-party coding.
Focus on User-Experience - If we had to choose one thing to prioritize when building websites that convert, it would be to focus on the user experience. If your visitors do not have a great user experience when dealing with your website, they may leave feeling frustrated, which can negatively impact their impression of your brand. A frustrated customer is unlikely to want to make a purchase. It is important to use your website to invoke positive emotions if you want to get those all-important conversions. You can do this by ensuring it engages, entertains, or educates your visitors. Work with an internet strategy consultant to develop a plan that balances functionality and aesthetic appeal to create a great user experience.
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To Your Best Online!
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Ingrid Maddox, Internet Marketing & Strategy Consultant. bluedress INTERNET MARKETING®, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented, and Managed to Full Circle! Organic Internet Search Engine Guru. Turn-Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.
bluedress INTERNET MARKETING® provides research-proven digital strategies and powerful marketing ideas. Our strength is full service, turn-key implementation. Creating multiple digital channels and strategies to help grow your business!
CONTACT
bluedress INTERNET MARKETING®, Inc. 827 Loop Road Farragut, TN 37934
