Email marketing is one area of internet marketing that has really become more relevant over the last few years. It has enjoyed something of a resurgence and is now one of the preferred ways for consumers to stay informed about brands and products they are interested in.
Did you know? The estimated number of emails that will be sent every day in 2022 is 333.2 billion! How are you going to make your marketing email stand out in inboxes? Simple - send emails that people want to open! Like any form of content marketing, you need to be providing something of value - not just a sales pitch!
We can help you to create a series of emails to send out to subscribers at regular intervals based on their actions. It usually starts with a welcome email when they first subscribe to your marketing list. You can then follow up with a new email every 7 - 14 days over an agreed period of time. This keeps your business in their mind even if they are not quite ready to pull the trigger on making a purchase. Every few weeks you can drip feed them some valuable information, or entertaining statistics along with a brief reminder of what your business has to offer.