Essential Do’s & Don’ts of Email Marketing

June 28, 2021

Email marketing is a type of online marketing strategy in which a business or brand sends email communication to potential customers from their database to encourage them to take action such as buying a product/service or keeping them engaged with the brand. It is also an effective way to generate more leads and references.

Even though in today’s digital world we have become heavily reliant on social media platforms, email marketing has not become redundant and nor is it likely to in the foreseeable future.

Some Key Facts About Email Marketing:

  • 89% of marketers across the globe use email as the primary channel for lead generation
  • Email marketing offers a return on investment (ROI) of approximately $42 for every $1 spent
  • Most recipients will open 21% of their emails within one hour of delivery
  • There are more than 4 billion active email users around the world

The number of emails that are being sent and received worldwide is growing exponentially and will continue to do so in the future. 

What is Email Marketing and How Does it Work?

Email marketing is a tested and reliable marketing strategy that several businesses and brands across the world rely on. The right email marketing strategy for your business will help you get the results that you are looking out for. Is email marketing all that easy? No marketing strategists like bluedress INTERNET MARKETING will tell you that running a successful email campaign is not merely about hitting the ‘send button several times.

To get optimal results, companies like bluedress INTERNET MARKETING follow certain best practices.

Best Practices for Email Marketing

Here are some of the do’s and don’ts of email marketing from bluedress INTERNET MARKETING

(DO) include a powerful subject line in your email

Adding a captivating subject line to your email will encourage the recipients to open it immediately and also offer more context to the message you are trying to convey.

(DON’T) flood the inbox of your readers

Bombarding too many emails to your readers will turn them off immediately and your emails would become spam for them. It is important to send the next email after you have sent the initial one after a gap of some days.

(DO) Personalize your emails

As we like to say at bluedress INTERNET MARKETING – Nothing beats personalization. For your email campaign to be successful, it is crucial to add the essence of personalization. Emails that have a personalized subject line are 26% more likely to be opened. Adding the reader’s name in your email keeps him/her engaged and captures attention as well.

(DON’T) ignore call to action (CTA)

No matter how compelling or powerful your email is, not adding the call to action can result in failure. A CTA does not have to be anything fancy. It can just be a simple link that takes the readers to your website, online store, or subscription form.

(DO) keep the email short and precise

In order to capture a reader’s attention, it is important to convey your message in the email body in the least number of words. No one likes reading emails that are too lengthy.

(DON’T) send the same email to all your potential customers

Your potential customers are more than just email addresses. Never send the same generic email to everyone on your email list. Sending irrelevant emails shows that you don’t understand their requirements.

Following these do’s and don’ts from bluedress INTERNET MARKETING will help turn your email marketing campaign into a successful one.


To Your Best Online!


Ingrid Maddox, Internet Marketing & Strategy Consultant. bluedress INTERNET MARKETING®, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented, and Managed to Full Circle! Organic Internet Search Engine Guru. Turn-Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.