April 18, 2022
When it comes to designing a website for your business, there is much more to it that simply making it look attractive. If you want your website to convert those casual visitors into customers, you must ensure it functions correctly and offers a user-friendly experience. As an internet strategy consultant, we have learned a few tips and tricks about creating websites that accurately represent your brand's aesthetic while also working to put more money in your pocket. Let's take a look at some of those things you should be considering when improving your website.
Now you are probably thinking. Hey! Wait a minute; I already have a website. Why do I need to build a new one? This is a valid question, and it is one we get asked all the time as an internet strategy consultant. You need to remember that your website is one of the most important tools in your arsenal to secure sales. It's the first impression that most people will have of your brand. Many people don't realize that a website is not a static object that sits there in its own little corner of the internet! It's a living, breathing being that needs constant maintenance as it evolves. Did you build your website around the time you started your business? How long ago was that? 5, 10, maybe even 15 years ago? Think about how much your business has evolved since then? It's not the same as it was on day one, and your website shouldn't be either. Ask yourself if your website truly reflects your brand's core values as it stands today. If you haven't been updating it regularly, the answer is almost certainly no! It is not only your business that has evolved; the internet has too and the technology used to build websites. If you have not evolved with it, but your competitors have, it will be your brand that gets left in the dust thanks to an outdated website. If you haven't upgraded your website in the last few years, then there are several things it probably does not have:
Now that you understand a little better why it is essential to upgrade your website, let's take a look at some tips to keep in mind when coming up with a new design for your online presence.
The primary purpose of most websites is to communicate your message to your target audience. That means your visitors need to be able to navigate around your website quickly and locate the information they need without too much effort. Keep things simple. Content should be well-organized, and pages must not be cluttered. Simple doesn't have to mean dull; an internet strategy consultant can still help you to make your website attractive and engaging without sacrificing function.
Did you know that the human brain processes visuals 60,000 times faster than text? Around 90% of the information we consume each day is from visual sources. That makes it incredibly important that visual elements of your website, such as graphics, photographs, and video content, are high-quality. As an added bonus, crisp, clear imagery also adds an extra layer of professionalism to your website.
When it comes to choosing which colors to use for the design of your website, keep in mind that you want visitors to know it is your website! That means your branding colors need to feature prominently. An internet strategy consultant can help you with branding if this is something you have not yet explored. You also want to make sure it is not too bold or distracting and that there is good contrast between text color and background, making it comfortable for visitors to read. This is also a significant consideration when designing an accessible website in accordance with the WCAG guidelines as contrast is needed for those with visual impairments.
Do you have a clear purpose in mind for your website? If you are not instructing your visitors to take action, they won't do anything! Whether you want them to download something, or sign up for your newsletter, make sure you make that clear with some well-placed Call to Action phrases and buttons.
As mentioned briefly above, it is crucial that your site is optimized for mobile devices. 61% of web visits in the US in 2020 came from mobile devices, and this number continues to grow year on year. If your website is not set up for mobile users, it might as well not exist!
These are just a handful of the things that need to be considered when creating a website for your business that will represent your brand and help your business grow. Working with an internet strategy consultant is a great way to develop the type of website that will elevate you above your competition.
To Your Best Online!
Ingrid Maddox, Internet Marketing & Strategy Consultant. bluedress INTERNET MARKETING®, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented, and Managed to Full Circle! Organic Internet Search Engine Guru. Turn-Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.