Get More Website Traffic With The Right SEO Strategy

As a website designer in Knoxville, one of the complaints we often hear from new clients is that they have previously spent money, sometimes thousands of dollars, on a new website for their business only to get no traffic. Your website can be a very valuable asset, but only if people are able to find it. Building a beautiful website is only the beginning. You need to build on that foundation with an effective SEO strategy that will help your website climb the rankings on Google Search and bring more traffic to your website.

Let's take a look at how to implement an effective SEO strategy with a helping hand from a website designer in Knoxville.

Why Do I Need SEO?

Before we dive into how to choose the right strategy for your website, let's first talk about why SEO is so important. Our lives are increasingly playing out over the internet. Everything from shopping, paying bills, finding a new doctor, or tracking down the best school for our kids is done online. For most people, the first step is to search Google. Google currently has a 93% market share in the desktop search engine market, with an average of 99,000 search queries processed every second. To put it in simple terms, if your website is not coming up on Google search results, nobody is going to see it! Not only do you need to appear in the Google search results, but you also have to be on page one! 75% of consumers never venture beyond the first page of search results! That means the higher you are on page one, the more traffic your website is going to get. That's where having the right SEO strategy comes into play. It is not enough for your website designer in Knoxville to build an attractive website; it also has to be fully optimized to be ranked on page one of Google. With Google employing over 200 different ranking factors to determine your position, your SEO strategy becomes crucial if you want to beat out your competitors. Your SEO strategy is more than just choosing the right keywords; there are many technical aspects that your website designer in Knoxville needs to implement when building and maintaining your website. You must also develop a fully optimized content strategy to support the technical SEO elements. It takes time and effort, but the results are worthwhile; some of the benefits of investing in an SEO strategy include:

• Increased Organic Traffic - Around 54% of website traffic comes from organic search results. With the right SEO strategy, your website will move up the Google rankings, triggering a natural increase in organic website traffic. You don't need to invest in paid search traffic. SEO can get you to the top of page one if you have the right strategy in place.
• Build Consumer Trust - Picture yourself using Google to look for a business that provides a particular service. Are you more likely to trust a business on page one with a great website or the one lingering on page 5 or 6? Most consumers will choose the company with the higher rank as it lends credibility to the business.
• Return on Your Investment - With the correct SEO strategies in place, you can improve your Google Rank without spending large amounts on Pay-Per-Click ads. If you have a limited budget, SEO is the more affordable way to climb the rankings, although you need patience as it can take a little longer.

Creating The Right SEO Strategy

Now that you understand why SEO is so important to your online presence, let's turn our attention to how your website designer in Knoxville can help you build the right strategy for your business.

1. Set Goals & Know Your Target Audience - The first thing you need to do is think about your intentions for your website. What are your goals? More traffic? Increased brand awareness? Having a clear idea of what you are working towards will help your website designer in Knoxville choose the correct strategy to achieve those goals. It is also important to know who your target audience is, as this can also guide your strategy.
2. Choose Relevant Keywords to Target - The next step is to make a list of relevant keywords that your target audience might use to look for your product or service. You need a mix of single words, short phrases, and long-tail keywords.
3. Work on Page Loading Speed - Among the many ranking factors that Google uses is the loading speed of websites. More than half of all mobile visitors will click off of a website if it is slow to load.
4. Make Sure Your Website is Responsive - Staying on the topic of website visitors since they account for around 60% of all web traffic, your website designer in Knoxville must also make sure that your website is responsive to all screen sizes for a smoother user experience.
5. Be Consistent - Your website must remain consistent no matter what device or browser your visitors use. The design, graphics, and text must look the same for everybody.
6. Create Helpful Content - Even if your website looks amazing, if your content isn't engaging to your audience, they are not going to stick around. You need to publish quality content that will educate or entertain your audience. Google will prioritize long-form content that is relevant and unique.
7. Choose a Great Design - The overall design of your website also plays a role in your SEO strategy. It must look attractive, but it should also be functional and easy for visitors to navigate. Work with your website designer in Knoxville to create a website that is well-organized, aesthetically pleasing, and free from clutter.
8. Work With An Expert - If all of this is starting to seem a little overwhelming, don't worry; you don't have to tackle it alone. Choose a website designer in Knoxville who is also an expert in SEO and can manage your entire online presence.

Investing in a solid SEO strategy is essential for maximizing your website's potential. By partnering with a skilled website designer in Knoxville, you can ensure your site is optimized for search engines, driving more organic traffic, building consumer trust, and delivering a strong return on investment. Embrace SEO to unlock your website's true value.

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To Your Best Online!

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Ingrid Maddox, Internet Marketing & Strategy Consultant. bluedress INTERNET MARKETING®, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented, and Managed to Full Circle! Organic Internet Search Engine Guru. Turn-Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.

ingrid@bluedressinc.com

865-378-7712