How Blogging and Vlogging Can Help Your Small Business?

October 01, 2021

Blogging has become one of the most effective ways of communicating information and news to your online audience. Blogging first started at a personal level but has now been embraced by businesses and brands across the globe as a part of their digital marketing strategy. In addition to driving website traffic, blogging helps small businesses promote their products and services to the target audience.

Are you planning to start a blog for your business or brand? There are more than 4 billion people globally who are active on the internet. There is no better time to begin blogging than now. If you are relatively new to the blogging world and don’t know where to start, an Internet Marketing Company can get you on the right path. 

Here are some eye-opening statistics on blogging.

  • 77% of people read blogs on a regular basis.
  • At present, there are 600+ blogs on the internet.
  • 60% of the people prefer reading a blog on a product or service before purchasing it.
  • Blogs influence 6% of e-commerce sales.

How Can Blogging Help Your Small Business?

Here is a brief overview of some of the ways that blogging with the support of a professional Internet Marketing Company can help your small business achieve the desired results in sales, growth, and revenue generation.

Boost Your SEO

Search engines like Google love fresh, unique, and quality content. Creating blog posts is a direct, effective, and inexpensive way for your website to rank higher up the search engine rankings. If the Internet Marketing Company is regularly updating the blog section on your website with topics that really interest your target audience with the relevant keywords, it will help to boost the SEO quality.

Delivering Content That Resonates With Your Audience

Blogging helps your business or brand to deliver content that resonates with the target audience. If your business involves apparel, then touching the pain points of customers by providing relevant answers to questions related to apparel is a great way to keep the readers engaged. Creating a successful blog is all about solving problems that people are facing and delivering what they really want.

Creating a Blog Calendar

One of the biggest advantages of hiring an Internet Marketing Company is the creation of a blog calendar. A blog calendar for your business is a planned schedule for publishing a fresh content piece. Having a blog calendar will ensure that you are regularly delivering quality content to the target audience.

Showing Up For Google Searches

If the blog published by the Internet Marketing Company on your website is well written with the relevant keywords, headings, sub-headings, bullet points, and even visual elements like photos or videos, the Google Algorithm will pick up your blog and it will rank on Google. This means visitors will see your blog easily when they search Google for a relevant topic.

Do you know? Just like blogs, there is something called Vlogs as well. It is nothing but an abbreviation of Video Blogs. Similar to blogs, Vlogs act as a communication channel that enables businesses to share their ideas, thoughts, and experiences with the audience.

Vlogs can be posted by the Internet Marketing Company on Instagram, YouTube, Facebook, Snapchat, and other social media platforms.

Benefits of Vlogging for Your Small Business

  • Vlogs having visually appealing designs and graphics can help your business reach a massive target audience.
  • Vlogging can help your business deliver a more profound and intuitive message to the audience.
  • A short 5-minute Vlog would engage the visitors more compared to a 1000-word content piece.
  • Vlogging can add the perfect human touch to your small business.
  • Videos have a higher chance of ranking on top of the search engine results page.
  • Vlogging will help your small business establish a positive and stronger relationship with customers.

Are you planning to leverage the benefits of blogging and vlogging for your small business? A well-established and reputed Internet Marketing Company can help you do it easily without any stress.


To Your Best Online!


Ingrid Maddox, Internet Marketing & Strategy Consultant. bluedress INTERNET MARKETING®, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented, and Managed to Full Circle! Organic Internet Search Engine Guru. Turn-Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.