May 28, 2024
SEO, also known as search engine optimization, is closely related to blogging. You must optimize each of your posts with the proper keywords and use SEO techniques to ensure that they rank highly in search engines. As any internet strategy consultant will tell you, this is one of the best ways to boost the SEO on your business’ website. Let’s take a look at some of the ways properly optimized blog posts can help your website rank higher.
Google uses almost 200 different ranking factors to determine where a website belongs on the search engine results page. One of the most important ones is whether or not the website has fresh content. It’s logical. If you want important, up-to-date information, are you more likely to consult content produced 20 years ago or content published this year? The answer is always going to be the latter! When Google crawls websites, it disregards those that haven’t been updated in years in favor of those updated monthly. Nobody has time to overhaul their website entirely on a monthly basis, so one of the best ways to introduce new content is to publish a blog. You can add new posts weekly, monthly, or even quarterly and benefit from having fresh content on your website. However, a word of caution is needed. Don’t be tempted to churn out content daily, thinking it will rocket your rankings to the top. Anything you publish has to be high quality and, above all else - relevant! Quality over quantity is the rule when it comes to blogging. Work with an internet strategy consultant to create an editorial calendar if you are not quite sure what to write about.
Another factor that Google considers is that it prefers websites that offer a large amount of content. Imagine you are choosing a book that will help you learn more about SEO. A thick textbook covering every aspect of SEO will teach you far more than a 10-page pamphlet. The same applies when it comes to websites - those with more content are likely to be more comprehensive than those with fewer pages. When you update your blog on a regular schedule, you are automatically creating a new page for Google to index for a minimal amount of effort! Websites that feature a well-maintained blog average 434% more indexed web pages than websites without a blog! If each of your blogs has been properly optimized with help from an internet strategy consultant, each of these newly indexed pages will help boost your SEO and power you up the search rankings.
If you have already optimized your website using SEO techniques, you are probably already targeting keywords that appeal to customers who are ready to make a purchase. However, if you want to widen the net, you also need to look at targeting more long-tail keywords. It can be tricky to incorporate these longer phrases into the main pages of your website, but blog posts are the perfect way to include them, giving you the opportunity to target more long-tail keywords and rank for additional phrases. An internet strategy consultant can help you with keyword research to determine the best long-tail keywords for you to target in your blog posts, always remembering to choose topics that are relevant to your business and offer your target market something of value.
Don’t underestimate the value of internal links! Linking between pages in your website can help Google understand your website and its structure, allowing their crawlers to navigate it more efficiently. Blog posts are an excellent way to naturally increase the number of internal links on your website. The key is coming up with the right editorial calendar with the help of an internet strategy consultant to allow these internal links. Choose relevant topics that will help to solve common pain points that your ideal target market is experiencing and tie in how your products and/or services can solve them. As an added bonus, good quality blog posts may also be linked to by other websites helping you to build credibility and position yourself as an industry leader.
Social media shares do not necessarily directly affect your search rankings, but they will help amplify your voice and extend your reach, which will help with some aspects of the SEO strategy your internet strategy consultant has implemented. The more often your blog posts are shared across various social media platforms, the more organic traffic your website will receive. This will increase your reach and bring in new visitors who might otherwise never have stumbled upon your website.
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To Your Best Online!
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Ingrid Maddox, Internet Marketing & Strategy Consultant. bluedress INTERNET MARKETING®, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented, and Managed to Full Circle! Organic Internet Search Engine Guru. Turn-Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.
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