March 29, 2022
Blogging is an excellent tool in your internet marketing strategy as it provides a great way to add fresh new SEO-rich content to your website on a regular basis. However, many business owners find it challenging to produce content that will engage their audience consistently. The quality of content you publish is far more important than the quantity. Online readers do not want fluff or filler; they demand content that educates, entertains, or evokes emotions. Creating content that meets this standard takes time, so putting something out every week can be challenging. This raises the question: How often should you blog for your business?
Let’s take a look at what sort of frequency you need to plan for if using blogging as part of your internet marketing strategy.
Like so many other parts of your internet marketing strategy, there is no one size fits all answer regarding the optimal frequency of your blog posts. You need to determine it based on your own business and your current marketing goals. You will want to publish content to your blog consistently on some type of schedule, but how often that is will vary from one brand to the next. Small businesses tend to blog weekly or monthly, but large international brands might be putting our new posts daily. It all depends on your resources and how much you have to say!
A company with its own content marketing department can afford to spend time producing high volumes of content. Still, the average small business owner may be writing their blogs personally, and there just isn’t the time to do that more than once per month! It is essential to be realistic about how much you can realistically achieve with your resources.
It is also essential to think about what you actually have to say. If you commit to blogging twice a week, is there enough going on in your industry or at your company to be able to fill those slots consistently? If not, then you are going to run into the danger of posting just for the sake of posting. If you don’t have anything of value to offer, you may want to cut back to a less frequent schedule.
Think about what you actually want to achieve with your blog. If your main goal is to grow organic traffic and get more clicks on your website, then you will want to post pretty frequently, creating more opportunities for people to find your content and visit your website. As outlined above, the schedule you work with will depend on your resources. It can be worth taking the time to come up with topics in advance and creating an outline for them to help streamline the process if you intend to ramp up your publishing frequency. Some ideas to consider include:
On the other hand, if your current internet marketing strategy is more focused on brand awareness, you will likely be posting less frequently, but the content you publish will need to be a little more diverse. It’s more about sharing information about your brand, mission, and core values rather than broader topics within your industry. That makes it tougher to create high volumes of content. Often a brand awareness campaign can run alongside a campaign to boost traffic. For example, if you have decided on a weekly schedule, you might choose one week as your brand awareness, and the other three focused on growing your organic traffic.
Another significant factor in blogging on a regular schedule is it requires a talented writer. Sometimes, it is tough to admit that you need help as a small business owner, but there is no shame in using your strengths and outsourcing your weaknesses! Not everyone is a natural writer. Even the best topic ideas will fall flat if you are not able to hook the reader with an engaging opener. If you are struggling to produce the level of content that you would be happy representing your brand, then why not work with an internet marketing company to handle your content marketing. It can be beneficial to work with an expert to develop an effective Internet marketing strategy for your brand.
To Your Best Online!
Ingrid Maddox, Internet Marketing & Strategy Consultant. bluedress INTERNET MARKETING®, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented, and Managed to Full Circle! Organic Internet Search Engine Guru. Turn-Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.