Jan 20, 2023
In today’s marketplace, having a website is a necessity, not an option! Our world is almost entirely digital, so if your business does not have an online presence, it might as well not exist. However, it is not enough to build a website; it has to get noticed by Google and other search engines if you stand any chance of people finding your website among the almost 2 billion sites currently online! With that in mind, let’s talk about Google visibility and how to help your website get noticed!
When we talk about Google visibility, we look at how well your website performs in search results. The higher up the rankings your website lands, the larger the share of traffic you can expect to take advantage of. If your website is at the top of page one of Google, you will get around 31.73% of the organic traffic. That drops to 24.71% in 2nd place and 18.66% in 3rd. Only some internet users will go beyond that first page of search results. That should give you an idea about how important Google visibility actually is if you are trying to get noticed online.
Now that we know why Google visibility is an essential part of your online presence, the next step is to start looking at some of the ways you can improve your website to make it more visible on Google and other search engines. Some of these tips are relatively simple to implement, while others will likely require assistance from an internet strategy consultant. Let’s look at some of the techniques you can use.
One of the things that Google is looking for when it determines search rankings is relevancy. They want to serve users a list of the most appropriate websites to answer their search queries. That means you need to tell Google what each page of your website is about. The best way to achieve this is to incorporate high-volume, relevant keywords into your content and into your meta tags. The more specific and targeted your content is, the better your chances of improving your Google visibility. You can also take steps to make your website easier for Google and other search engines to crawl by adding those keywords to your meta title, meta description, page URLs, and image tags.
While on the subject of making your website easier for Google to crawl, another way to help is by claiming your Google Business and Google Maps listing. It’s easy to set up a Google Business account, and then you simply have to find your business on Google Maps and claim it. Google will then send a physical postcard to your mailing address to complete the verification process. While you are waiting to receive this, take the opportunity to fill out as much information on your profile as possible. The more complete it is, the more impressions your listing will likely receive.
We’ve gone into a lot of detail in the past about the importance of good-quality content, but it is something that we cannot overstate! Content is still very much King when it comes to Google Visibility. It’s not enough to write a blog post with the right keywords. The content itself also has to offer something of value to the reader. Quality trumps quantity every single time when it comes to content. It is better to publish less frequently and be able to create a deep dive into relevant topics than to put out fluff pieces every few days! Take the time to get to know your audience. What interest them? Is there a common problem that they need your help to solve? Being able to answer these questions will help guide you toward content that your target audience will naturally engage with. Including images and videos in your blog posts is also a great idea, as this will encourage visitors to remain on the page for longer.
When adding images to your content, optimizing them to improve your Google visibility is important. The photos must be of high quality to attract attention from your visitors, but they must also be attractive to search engines. There are some simple steps you can take to help your images rank:
Most businesses know they should be sharing their content on social media to reach their existing followers. However, are you also optimizing your content to be shareable with your followers’ followers? Make sure your social media posts make use of eye-catching imagery, compelling captions, and relevant hashtags to compel followers to share your content with their friends, thus increasing your reach.
These are just a handful of the steps you can take to help your website’s Google visibility. If you want to take it a step further, consult an internet strategy consultant like bluedress INTERNET MARKETING® and take your online presence to the next level.
To Your Best Online!
Ingrid Maddox, Internet Marketing & Strategy Consultant. bluedress INTERNET MARKETING®, an Internet Marketing Company headquartered in Knoxville, TN. Internet Marketing Developed, Implemented, and Managed to Full Circle! Organic Internet Search Engine Guru. Turn-Key Internet Optimization Programs Placing You Everywhere and Anywhere You Need to Be Online.